I want to convince you of something. It runs contrary to good old fashioned common sense, and yet I believe it’s true. Consider:
When you encounter an economic opportunity where it’s totally unclear if you have the best of it, frequently the best thing to do is risk some of your money and time and find out.
This could be though of as the anti-business-school method. Business grads spend plenty of hours figuring out how to analyze a business or opportunity, investigate the competition etc. That’s great. But it’s worth a little time to think about what happens if you give up on the B-school method entirely and instead learn about business by doing business.
Ideas like this are of course best illustrated by old gambling stories… Continue reading